Imperium's mission is to offer premium lures with timeless aesthetics and innovative craftsmanship, meticulously designed for optimal performance. The commitment to quality and innovation differentiates us in the offshore fishing industry, offering anglers top-of-the-line lures for maximum effectiveness and durability. We believe in supporting our economy at home whenever possible. That’s why all of our design and manufacturing is done in the USA. The skirts we use are 100% made in the USA, and we source American-made raw materials whenever possible.