The Flat features a classic lure design where its face creates water resistance, causing it to dive while trolling. This design promotes straight, predictable runs with a characteristic "pop" as it rises. Designed to operate just below the water’s surface, it delivers consistent swimming action even in challenging conditions. Its movement frequently produces a distinctive bubble trail that draws various pelagic species. The lure is adaptable for use in several trolling positions, including short rigger, long rigger, and stinger configurations.